About us

There are lots of reasons I started this company.
Here are the two most important ones.

Reason #1

I mind the gap

On average, the performance gap between white and black children is so wide that by kindergarten, many black children are already 6–9 months behind. For a lot of families, that gap shows up early and follows kids from year to year.

But it doesn’t have to be that way. When we engage our children early, we can close that gap and give them advantages that last a lifetime.

Teaching our kids how to think, communicate, and believe in themselves makes a huge difference, both in school and in life.

Reason #2

“I love Snow White. She’s so white.”

My daughter Ella was about four years old when she looked up from her Disney coloring book and said those words to me. I was shocked. I didn’t know what to say. So I took out the brown crayon from her Crayola box and sat with her as we used it to color all the princesses in her book. That was the best I could do.

I created this company to give our children a better alternative.

“This is what I wished my children had when they were little- fun, quality learning materials with characters who look like them.”

Anaye Milligan

Founder & CEO